Business Analytics (master's programme)
Discover the world of data analysis and decision support! On the English-taught master's programme in Business Analytics, you will learn how to use state-of-the-art methods and tools to make data-driven decisions and help businesses prepare for the future. Become an expert in statistics, data science and operations research, and play an active role in shaping the digital transformation.
What is it about?
On the master's programme in Business Analytics, you will independently solve business decision-making problems, justify recommendations based on evidence and hone your analytical thinking. You will learn to apply predictive and prescriptive analytics with confidence – from analysing large datasets to developing prototype decision-support systems. You will benefit from interdisciplinary exchange in joint courses with students on the Master’s programmes in Data Science and Digital Humanities. You will also deepen your knowledge of statistics, operations research, data science and information systems, whilst taking into account business, ethical and legal considerations.
- A. Alternative Group of Compulsory Modules - Foundations of Business Analytics (14 ECTS)
- A.FBA-BA Alternative Group of Compulsory Modules - Foundations of Business Analytics for Business Administration Students (14 ECTS)
- A.FBA-CS Alternative Group of Compusory Modules - Foundations of Business Analytics for Computer Scientists (14 ECTS)
- B. Compulsory Modules - Advanced Analytics (14 ECTS)
- C. Compulsory Module - Doing Data Science, Ethical and Legal Issues (28 ECTS)
- C. Compulsory Module - Doing Data Science, Ethical and Legal Issues (28 ECTS)
- C.DAP - Data Analysis Project and Seminar (16 ECTS)
- D. Compulsory Module - Data Science Electives (12 ECTS)
- E. Alternative Compulsory Group Module - Business Administration (20 ECTS)
- E. BAM-BF: Elective Module Banking and Finance (20 ECTS)
- E. BAM-EB: Elective Module Electronic Business/ NEW: Analytics in eServices and Operations (20 ECTS)
- E. BAM-MIM: Elective Module Marketing and International Marketing (20 ECTS)
- E. BAM-OP: Elective Module Organisation and Personnel I (20 ECTS)
- E. BAM-SCM: Elective Modul Supply Chain Management I (20 ECTS)
- E. BAM-SP: Elective Module Smart Production I (20 ECS)
- F. Compulsory Module Business Analytics Elective (4 ECTS)
- G. Master Thesis Seminar (2 ECTS)
Is this programme right for me?
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First-hand info
Come and visit us at fairs and during our open days, and have a chat with our employees and students!
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Online info-presentations
You would like to find out more about our degree programmes and the admission procedure? Join our online info-presentations from the comfort of your own home.
Facts and figures
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86 studentsin totalThere were 14 graduates in the past academic year. Info about the calculationData updated November 2025
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Appropriate 3.5level of difficulty of the degree programmeThis is how graduates rate their degree programmes. You can find the results in the Graduation Survey (PDF).Data updated 2025
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€ 4,299average gross monthly income 3 years after graduationWhat career paths are available after graduation? Answers in the Graduate Tracking.Data updated 2025
What can you expect after your studies?
Continue studying or start your career straight away? After completing your masters programme, all paths are open to you. Whether you decide to pursue a doctoral/PhD degree or take the plunge into the world of work, the possibilities are endless. The following overview shows you what options you have and where you can find the right support.
Your perspectives
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Research and Teaching
You want to continue researching exciting topics and perhaps take up a teaching position at the University of Vienna? You can find all the information you need about the requirements and your options at the Center for Doctoral Studies.
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Your entry into working life
When starting your career, many questions arise. The Career Center of the University of Vienna supports you with individual advice, webinars and workshops. Gain insights into different career profiles at career events and connect with potential employers.
You have further questions?
StudiesServiceCenter
Do you have any questions about registering for courses and exams? Or about grades and recognition? The StudiesServiceCenter of the Faculty of Business, Economics and Statistics is the right place to go.
To the StudiesServiceCenter
Data Science @ Uni Vienna
The platform Data Science is a research network that serves as the central point of contact for all activities in the area of data science at the University of Vienna.
To the research network Data ScienceWhat else should you know?
- What do you need to know before starting your studies? All information about studying at the University of Vienna
- What are u:space, u:find, u:search and Moodle? All web services offered by the University of Vienna.
- Would you like to spend a semester abroad? The International Office will be happy to advise you!