Business Administration (Master)

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The master's programme in Business Administration aims at familiarising students with the methods and instruments of the discipline and related fields (Business Law, Economic Sociology, Business IT, Economics and Statistics, etc.), thereby enabling them to independently solve management problems.

The master's programme offers students the possibility to choose specialisations in various subject areas in the amount of 80 ECTS Credits und thus adjust their studies to their individual needs and personal career aspirations.

Furthermore, students are prepared for continuing their university studies in a PhD programme in business administration or in any business law subject.

Master of Science

Degree Programme Code: 066 915

4 semesters / 120 ECTS credits

Language: bilingual (German & English)

NO entrance examination


Facts & Figures

  • Students: n.a.
  • Graduates in the last academic year: n.a.
  • Number of semesters needed for graduation (median): n.a.

Data updated on: 28.12.2022

*Click here for further information on statistical data in the field of teaching and learning. (in German)


Instruction Language German

Please note that the instruction language of this programme is German. To start the degree programme, you need to hold a certificate of German proficiency on C1 level.

Study Programme

The master's programme starts with an introductory phase, in which students can choose from business administrative and methodological subjects. During the introductory phase, they can already attend other courses.

In the intensification phase, students can choose between majors (40 ECTS credits) and minors (20 ECTS credits), i.e. large or small specialisations consisting of groups of courses in various subject areas. Students can either choose two majors (2 x 40 ECTS credits) or one major and two minors (40 ECTS credits + 2 x 20 ECTS credits).

Moreover, students must complete elective subjects to an extent of 8 ECTS credits and also have the possibility to get up to 4 ECTS credits recognised from their internship.

At the end of their degree programme, students must complete the module of their master's thesis, which includes the writing of a master's thesis, a discussion course and the the master’s exam.

Five Concepts

which you will deal with during your studies:

  • Economic sociology
  • Econometrics
  • Management
  • Marketing
  • Supply chain management

... and many more.

 Overview of the programme structure & topics

Here you find the current offer of courses for this programme to gain better insight into the topics and structure. For more information please click on the respective level.

Teacher's Opinion

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"The structure of the master's programme in Business Administration is based on Anglo-American university models and is unique in Europe.

To enable the students to organise their studies even more independently, so-called 'majors', larger specialisations, and 'minors', smaller specialisations, have been implemented. This way, courses can be customised according to personal preferences and future career aspirations concepts.

In addition, there is the possibility to choose free elective courses and receive credits for internships.

Because of the simplified preconditions for advanced courses, students can start their studies either in the winter or the summer semester."

- ao. Univ.-Prof. Mag. Dr. Michaela Schaffhauser-Linzatti

After Graduation

The degree programme offers various career opportunities in all business sectors. Graduates have a competitive advantage because of their extensive knowledge of two special fields of business administration. The application of new communication media opens up new work areas, also in traditional company structures.

OMP exterior view.

© Universität Wien / Lichtenegger

Graduates are able to take over managerial agendas in companies or work as skilled specialists in business administrative departments (marketing, production, logistics, purchasing/distribution, accounting, controlling, etc.). Furthermore, they have necessary skills to become self-employed as entrepreneurs or consultants.

Furthermore, students are given a multitude of management and methodological skills that enable them to grasp and solve problems in related disciplines. In addition, the application-oriented approach of the master's programme ensures that graduates are prepared for labor market conditions. Various soft skills acquired by group and team work activities compliment the graduates' profile.

Apart from that, grauduates can also pursue a career in academica.

Graduates' Perspective on the Degree Programme

Graduate Survey

The University asks graduates to provide their opinion about the degree programme immediately after graduating. The survey results show how graduates evaluate the degree programme they completed from a subject-specific and organisational perspective.


The graduate survey is an important feedback tool for continuously improving the quality of studies.

Graduates ...

  • say that this degree programme receives the grade: 2.6 (satisfactory)
  • rate the level of difficulty as: 3.4 (appropriate)

→ These results are based on feedback from 129 graduates.

*Detailed information about the implementation, analysis and use of the survey as well as further data can be found in the master’s programme in Business Administration graduation survey (in German).

Career Tracking of Graduates

The tracking of graduates provides information about the career paths of the University of Vienna graduates and aims at providing guidance for career entry after graduation (e.g. questions about the duration of job search until first employment after graduation, salary development and sectors that graduates are active in).

3 years after graduation ...

  • 83% of graduates residing in Austria are gainfully employed.
  • graduates earn approx. € 3,478 gross/month.
  • 11% of graduates work in each of the accounting, bookkeeping and auditing activities sector and the financial service activities sector.

*You can find precise information on implementation, evaluation and use as well as further data for this degree programme in the graduate tracking "Business Administration".