Studying at the University of Vienna
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Applied Linguistics (master's programme)

Do you want to understand how language shapes society – in the media, politics, academia, business and medicine? The master's programme in Applied Linguistics will sharpen your awareness of linguistic behaviour, multilingualism and forms of communication such as body language and visual language.

What is it about?

They draw on methods from conversation analysis, text linguistics, pragmatics, discourse analysis and sociolinguistics. Other key areas of focus include language policy, multilingualism, media linguistics, political linguistics, ecolinguistics, and research into language teaching and learning. The programme provides in-depth training for socially relevant fields of application. You will acquire key competences in empirical text and discourse analysis and independently investigate issues relating to linguistic minorities, language policy, linguistic prejudice, organisational communication, media communication, and language teaching and learning processes. In this way, you will develop well-founded analyses and generate new insights.

Ian Ehm

Insight into the course content

How is my degree programme structured? You can see a list of the course contents here:

Facts and figures

  • 95 students
    in total
    There were 10 graduates in the past academic year.
    Info about the calculation
    Data updated November 2025
  • 7 semester
    average study duration
    Info about the calculation
    Data updated November 2025
  • High 3.7
    level of difficulty of the degree programme
    This is how graduates rate their degree programmes. You can find the results in the Graduation Survey.
    Data updated 2021
  • € 3,216
    average gross monthly income 3 years after graduation
    What career paths are available after graduation? Answers in the Graduate Tracking.
    Data updated 2025

What can you expect after your studies?

Continue studying or start your career straight away? After completing your masters programme, all paths are open to you. Whether you decide to pursue a doctoral/PhD degree or take the plunge into the world of work, the possibilities are endless. The following overview shows you what options you have and where you can find the right support.

Ian Ehm

Career profiles

  • Which careers are possible after this degree?

    The various specialisations within this master's programme lead to a wide range of career paths, for example in the following areas:

    • Public administration
    • Anti-discrimination and inclusion consultancy
    • Educational planning
    • Journalism
    • Cultural sector
    Ian Ehm

You have further questions?

StudiesServiceUnit

Do you have any questions about registering for courses and exams? Or about grades and recognition? The StudiesServiceUnit Linguistics is the right place to go.

To the StudiesServiceUnit

StudiesServiceCenter

Do you have any questions about graduating? The StudiesServiceCenter of the Faculty of Philological and Cultural Studies will be happy to help! 

To the StudiesServiceCenter

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What else should you know?