Communication Science (master's programme)
Understanding and shaping communication based on evidence – in this English-taught master's programme, you will combine communication studies theories and methods with research-oriented project modules. This will prepare you for an academic career or for decision-making roles in global communication professions.
What is it about?
You will combine a broad theoretical foundation (Introduction to Communication Theory and Research) with methodological expertise (Introduction to Communication Research Methods) and advanced data analysis (Advanced Data Analysis).
In the sequential Research Projects, you will specialise in one of three areas: Media & Politics, Strategic Communication or Journalism & Society. You will study at an international level and work exclusively in English throughout the programme. The result? A profile that combines research skills, data literacy and strategic thinking – ideal for PhD studies or data-driven decision-making roles in global communications professions.
Is this programme right for me?
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First-hand info
Come and visit us at fairs and during our open days, and have a chat with our employees and students!
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Online info-presentations
You would like to find out more about our degree programmes and the admission procedure? Join our online info-presentations from the comfort of your own home.
Facts and figures
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81 studentsin totalThere were 11 graduates in the past academic year. Info about the calculationData updated November 2025
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Appropriate 3.2level of difficulty of the degree programmeThis is how graduates rate their degree programmes. You can find the results in the Graduation Survey.Data updated 2021
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€ 3,494average gross monthly income 3 years after graduationWhat career paths are available after graduation? Answers in the Graduate Tracking.Data updated 2025
What can you expect after your studies?
Continue studying or start your career straight away? After completing your masters programme, all paths are open to you. Whether you decide to pursue a doctoral/PhD degree or take the plunge into the world of work, the possibilities are endless. The following overview shows you what options you have and where you can find the right support.
Your perspectives
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Research and Teaching
You want to continue researching exciting topics and perhaps take up a teaching position at the University of Vienna? You can find all the information you need about the requirements and your options at the Center for Doctoral Studies.
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Your entry into working life
When starting your career, many questions arise. The Career Center of the University of Vienna supports you with individual advice, webinars and workshops. Gain insights into different career profiles at career events and connect with potential employers.
Career profiles
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Which careers are possible after this degree?
This master's programme prepares you for research-oriented roles, particularly in the following professional fields:
- leading PhD programmes in Communication Science worldwide
- Opinion, market and survey research
- Media research (e.g. agencies, publishing houses, broadcasters)
- Media and communications consultancy
- Media and communications management
Ian Ehm
You have further questions?
StudiesServiceUnit
Do you have any questions about registering for courses and exams? Or about grades and recognition? The StudiesServiceUnit Mass Media and Communication Science is the right place to go.
To the StudiesServiceUnit
StudiesServiceCenter
Do you have any questions about graduating? The StudiesServiceCenter Social Sciences will be happy to help!
To the StudiesServiceCenterWhat else should you know?
- What do you need to know before starting your studies? All information about studying at the University of Vienna
- What are u:space, u:find, u:search and Moodle? All web services offered by the University of Vienna.
- Would you like to spend a semester abroad? The International Office will be happy to advise you!