International Business Administration (Master)

Students sitting around a table with their laptops and notes.

© fauxels / Pexels

The master's programme in International Business Administration is offered as an interdisciplinary study programme.

In addition to business administrative skills and economic basics, students have the unique possibility to choose a cultural region in which they want to be extensively educated.

At the moment Europe, Africa, China, Japan, South Asia, Latin America and the Slavic regions are offered. For each cultural region language, historical, sociological and cultural skills as well as legal competencies are acquired. These are the basis for future international labor market requirements.

Graduates are able to solve complex management problems in an international environment independently and are thus indispensable employees for international companies.

Master of Science

Degree Programme Code: 066 914

4 semesters / 120 ECTS credits

Language: bilingual (GermanEnglish)

NO entrance examination


Facts & Figures

  • Students: n.a.
  • Graduates in the last academic year: n.a.
  • Number of semesters needed for graduation (median): n.a.

Data updated on: 28.12.2022

*Click here for further information on statistical data in the field of teaching and learning. (in German)


Instruction Language German

Please note that the instruction language of this programme is German. To start the degree programme, you need to hold a certificate of German proficiency on C1 level.

Five Concepts

which you will deal with during your studies:

  • Management problems
  • Cultural studies and languages
  • International marketing
  • Controlling
  • Macroeconomics

...and many more.



Study Programme

The first part of the master's programme in International Business Administration is the introductory phase, in which basic economic knowledge is provided and repeated so that all newly admitted students are on the same level. Parallel to the introductory phase, other courses may already be attended.

Further business administrative education in the amount of 20 ECTS credits can be chosen while completing training in International Management (20 ECTS credits). The list of possible business administrative specialisations is long and includes Banking & Finance, Controlling, External Accounting, Marketing & International Marketing, Organization and Personnel, Smart Production, Strategic Management, and Supply Chain Management.

Skills in culture, politics, history, and law are acquired in the module "Cultural Studies" from one of the electable cultural areas (Europe, Africa, Japan, China, South Asia, Latin America, Slavic region). Extending the list of cultural regions is intended.

Finally, the master's thesis module must be completed, which included the master's thesis itself as well as discussion course (Konversatorium) and the completion of the master’s exam.


Student standing in the library.

© Universität Wien / Barbara Mair

The master's programme is offered at the Faculty of Business, Economics and Statistics but is actually an interdisciplinary study program, which includes the Faculty of Historical and Cultural Studies, the Faculty of Social Sciences and the Faculty of Law.

The study programme is suitable for bachelor's graduates of other faculties who are seeking to broaden their non-economic bachelor's studies with an economic education.

Apart from profound business administrative expert knowledge, students also receive an understanding for interdisciplinary work as well as an open-mindedness for other fields, mindsets, and cultures.

 Overview of the programme structure & topics

Here you find the current offer of courses for this programme to gain better insight into the topics and structure. For more information please click on the respective level.

Teacher's Opinion ...

Profile picture of Schaffhauser-Linzatti

© Universität Wien / Lichtenegger

“I am very happy that we are able to offer our students a master's programme in International Business Administration, which is absolutely unique due to its structure.

On the one hand, students will acquire economic competencies and on the other hand, they are offered subjects in humanities, social and cultural studies. In addition, they have a huge choice of language courses at the University of Vienna and this way can prepare for specific requirements of the international labor market.

Entirely new are the simplified admission criteria. Only 30 ECTS credits of economic basics, thereof Business Administration basics in the amount of 15 ECTS credits are necessary.”

ao. Univ.-Prof. Mag. Dr. Michaela Schaffhauser-Linzatti

After Graduation

OMP exterior view.

© Universität Wien / Lichtenegger

Graduates are able to finalise managerial decisions on the basis of methodological principles and independently solve complex business administrative problems. They are capable of assuming leading positions in companies or public institutions and be employed as highly qualified skilled professionals or consultants.

Due to their extended language and cultural education skills, graduates are especially qualified for employment in an international environment, which not only requires high professional competence but also an understanding of cultural differences and the ability to work together and interact with people from other cultural surroundings.

All kinds of business administrative departments of international or transnational companies are potential companies.

Graduates' Perspective on the Degree Programme

Graduate Survey

The University asks graduates to provide their opinion about the degree programme immediately after graduating. The survey results show how graduates evaluate the degree programme they completed from a subject-specific and organisational perspective.


The graduate survey is an important feedback tool for continuously improving the quality of studies.

Graduates ...

  • say that this degree programme receives the grade: 2.8 (satisfactory)
  • rate the level of difficulty as: 3.4 (appropriate)

→ These results are based on feedback from 97 graduates.

*Detailed information about the implementation, analysis and use of the survey as well as further data can be found in the master's programme in International Business Administration graduation survey (in German).

Career Tracking of Graduates

The tracking of graduates provides information about the career paths of the University of Vienna graduates and aims at providing guidance for career entry after graduation (e.g. questions about the duration of job search until first employment after graduation, salary development and sectors that graduates are active in).

3 years after graduation ...

  • 79% of graduates residing in Austria are gainfully employed.
  • graduates earn approx. € 3,631 gross/month.
  • 16% of graduates work in the  activities of head offices; management consultancy activities sector.

*You can find precise information on implementation, evaluation and use as well as further data for this degree programme in the graduate tracking "MA International Business Administration".