Journalism and Communication Studies (Master)

Picture shows students in a computer room.

© Universität Wien / Barbara Mair

The master’s programme in Mass Media and Communication Science at the University of Vienna aims at educating academics who are able to deal with current, socially relevant issues in the area of communication science, using appropriate state-of-the-art research methods on a high, internationally transferable level, and act as decision-makers in the area of communication. The master’s programme focuses on the contexts, contents and impact/consequences of communication processes on a micro, meso and macro level.

Master of Arts

Degree Programme Code: 066 841

4 semesters / 120 ECTS credits

Language: German

NO entrance examination


Facts & Figures

  • Students: n.a.
  • Graduates in the last academic year: n.a.
  • Number of semesters needed for graduation (median): n.a.

Data updated on: 28.12.2022

*Click here for further information on statistical data in the field of teaching and learning. (in German)


Instruction Language German

Please note that the instruction language of this programme is German. To start the degree programme, you need to hold a certificate of German proficiency on C1 level.

Study Programme

The master’s programme consists of compulsory modules on the following subject areas: Advanced Theory; Advanced Methods; Advanced Job-Related Skills (divided into four areas: media and communication management; media and communications law; research in communication science; areas of professional practice); Research Seminars; Individual Electives and the Master’s Module, including a master’s thesis and a master’s examination.

Five Concepts

which you will deal with during your studies:

  • Market communication
  • Conflict management
  • Media law
  • Advertisement
  • Media policy

... and many more.

     Overview of the programme structure & topics

    Here you find the current offer of courses for this programme to gain better insight into the topics and structure. For more information please click on the respective level.

    After Graduation

    In addition, the master’s programme aims at preparing students for leading positions in the area of communication. Graduates are qualified to pursue a career in the following occupational fields:

    • journalism (press, radio, television, multimedia)
    • public relations
    • advertisement
    • market and public opinion research
    • media and communication research.

    Graduates' Perspective on the Degree Programme

    Graduate Survey

    The University asks graduates to provide their opinion about the degree programme immediately after graduating. The survey results show how graduates evaluate the degree programme they completed from a subject-specific and organisational perspective.


    The graduate survey is an important feedback tool for continuously improving the quality of studies.

    Graduates ...

    • say that this degree programme receives the grade: 2.3 (good)
    • rate the level of difficulty as: 3.2 (appropriate)

    → These results are based on feedback from 201 graduates.

    *Detailed information about the implementation, analysis and use of the survey as well as further data can be found in the master's programme in Journalism and Communication Studies graduation survey (in German).

    Career Tracking of Graduates

    The tracking of graduates provides information about the career paths of the University of Vienna graduates and aims at providing guidance for career entry after graduation (e.g. questions about the duration of job search until first employment after graduation, salary development and sectors that graduates are active in).

    3 years after graduation ...

    • 82% of graduates residing in Austria are gainfully employed.
    • graduates earn approx. €2,848 gross/month.
    • 15% of graduates work in the advertising and market research sector.

    *You can find precise information on implementation, evaluation and use as well as further data for this degree programme in the graduate tracking "MA Journalism and Communication Studies".