Communication Science (Master)

Students are having a group meeting.

© Universität Wien / Barbara Mair

The English-language master's programme in Communication Science aims at providing students with the necessary competences for dealing with current, socially relevant research issues in the field of communication science. They are able to use state-of-the-art research methods on an internationally transferable level. In addition, they are able to operate internationally as decision-makers in the area of communication, especially in private research. The master’s programme focuses on the contexts, contents and impact/consequences of communication processes on a micro, meso and macro level. Students must have English skills corresponding to level B2 of the Common European Framework of Reference for Languages.

Master of Science

Degree Programme Code: 066 550

4 semesters / 120 ECTS credits

Language: English

Entrance exam procedure


Facts & Figures

  • Students: n.a.
  • Graduates in the last academic year: n.a.
  • Number of semesters needed for graduation (median): n.a.

Data updated on: 28.12.2022

*Click here for further information on statistical data in the field of teaching and learning. (in German)

Study Programme

The degree programme comprises compulsory modules (Introduction to Communication Theory and Research; Introduction to Communication Research Methods; Advanced Data Analysis; Research Projects 1; Research Projects 2), a master's thesis and a master's examination.

Five Concepts

which you will deal with during your studies:

  • Journalism
  • Data analysis
  • Research methods
  • Politics
  • Strategic communication

... and many more.

 Overview of the programme structure & topics

Here you find the current offer of courses for this programme to gain better insight into the topics and structure. For more information please click on the respective level.

After Graduation

The master’s programme qualifies students for research-oriented activities, especially in the following occupational fields:

  • leading PhD programmes in communication science worldwide
  • opinion, market and survey research
  • media research (e.g. agencies, publishers, broadcasting companies)
  • media and communication consulting
  • media and communication management.

Graduates' Perspective on the Degree Programme

Graduate Survey

The University asks graduates to provide their opinion about the degree programme immediately after graduating. The survey results show how graduates evaluate the degree programme they completed from a subject-specific and organisational perspective.


The graduate survey is an important feedback tool for continuously improving the quality of studies.

Graduates ...

  • say that this degree programme receives the grade: 2,3 (good)
  • rate the level of difficulty as: 4.0 (high)

→ These results are based on feedback from 15 graduates.

*Detailed information about the implementation, analysis and use of the survey as well as further data can be found in the master's programme in Communication Science graduation survey (in German).

Career Tracking of Graduates

The tracking of graduates provides information about the career paths of the University of Vienna graduates and aims at providing guidance for career entry after graduation (e.g. questions about the duration of job search until first employment after graduation, salary development and sectors that graduates are active in).

3 years after graduation ...

  • 82% of graduates residing in Austria are gainfully employed.
  • graduates earn approx. €2,848 gross/month.
  • 15% of graduates work in the advertising and market research sector.

*You can find precise information on implementation, evaluation and use as well as further data for this degree programme in the graduate tracking "Journalism and Communication Studies".